Proper Design
The single source of truth
for everything Proper.
Proper Design is our living brand and product reference. Logo and typography. Tokens and components. Voice and patterns. Use it to build anything that wears the Proper name.
v2.1Dark + light15 primitives6 composites
01.
Start here
Brand
Logo, wordmark, typography, palette, and voice. The identity we present to the world.
Open brand book →
Product
Design tokens, primitives, and composite patterns published as @proper/ds for every Proper surface.
Browse components →
Resources
Download the spec, the Pencil library, and source assets. Everything you need to build on-brand.
Get downloads →
02.
Principles
Editorial, not corporate
We lead with typography. Newsreader italic for voice, Inter for signal and precision.
Quiet surfaces, loud content
Borders at 3–10% alpha. Backgrounds near-black. The work is the accent, not the chrome.
One system, many surfaces
Same tokens. Same primitives. Same voice. Whether it's a product screen, a deck, or an email.
@proper/ds · Theseus · canonical since 2026Questions → #design on Slack